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DESIGN DEVELOPMENT

CEAT has moved on to Proprietary design software and developed in-house proficiency. Design process is system-driven through integration with product life cycle management software.


Design Development includes

• Iterate design options
• Analyze and visualize the designs
• Get customer feel on chosen ‘virtual’ options

• Advanced 3D modeling
• Reverse engineering
• Design automation
• Functional prototyping


Our Design team is dedicated to:

  • Design products which maximize the product performance
  • Create new pattern design with a “market in” approach
  • Capture stated and unstated customer requirements with scientific customer in-sighting methods
  • Execute cavity profile and tread pattern design with Grip and Safety in focus
  • Use Product semantics and Metaphors to convey attributes of grip, life and safety to ensure that final tyre communicates all the attributes by itself