Since its inception, CEAT has been governed by its core values. They shape the culture and define the character of our company. They guide how we behave and make decisions.
Innovative, questioning existing ways, agility, promoting experimentation
Purpose-led, reflected in priorities, goals and measures, customer-centricity
passion for superior performance
No misrepresentation, transparency, being authentic and genuine, keeping commitments
Anticipation, speed, no procrastination, sense of urgency
Boundary-less, open to feedback & cross-learning, open access to information, collaborative planning & decision-making