LIFE@CEAT

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VALUES
Since its inception, CEAT has been governed by its core values. They shape the culture and define the character of our company. They guide how we behave and make decisions.

Challenger
Innovative, questioning existing ways, agility, promoting experimentation

Aspiration-led
Purpose-led, reflected in priorities, goals and measures, customer-centricity
passion for superior performance

Integrity
No misrepresentation, transparency, being authentic and genuine, keeping commitments

Result-obsession
Anticipation, speed, no procrastination, sense of urgency

Openness
Boundary-less, open to feedback & cross-learning, open access to information, collaborative planning & decision-making