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Terms And Policies

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CEAT is a proud recipient of the Deming Prize. This is one of the highest awards in the world that celebrates organisations which have made landmark achievements in TQM (Total Quality Management) and implemented it successfully.

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Deming Prize The first tyre company in the world (outside Japan) to win the Deming Prize.

Driving Business Excellence

QBM (Quality Based Management) is our way of Business Excellence. The QBM approach enables us to work systematically by involving everyone, to effectively and efficiently achieve the business objectives, and to provide products and services that satisfy customers.

Pursuit Of Excellence

In 2009, we initiated our journey with the adoption of a structured and integrated QBM approach in our pursuit of excellence, that has created an immense impact on the organization.

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    Customer Centricity

    The consumer is at the heart of our pursuit.

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    Decision Making

    Data-driven insightful decisions that make excellent impact.

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    A Culture of Innovation

    Achieving excellence with a culture of continuous improvement and innovation.

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    Competency Building

    Travelling through this journey excellence together.

Our journey to excellence

Moments and milestones on the journey to excellence, achieved through our commitment to customer-centricity, world-class R&D, innovative capabilities and perseverance for quality.

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2009

Introduced TQM formation delivery and quality councils

2011

Initiated 'Structured Problem Solving' methodology (IP) and introduced 'Daily Work Management' at manufacturing plants

2012

Initiated 'Policy Deployment' process

2013

Launched 'CEAT Management System'

2014

Implemented 'Value Stream Mapping' for Halol plant and formation of profit, New Product Development (NPD) councils

2015

Introduced SPARSH circle in manufacturing plants

2016

Initiated execution & task achieving 'QIP' methodology

2017

The first non-Japanese company to win the Deming Prize. CEAT ranked No. 1 in JD Power Customer Satisfaction Survey. CEAT Market Capitalization crossed $1 Bn

2018

Introduced the concept of 'Design Thinking' and introduced 'Daily Work Management' in sales function. Initiated the concept of 'Human Error Prevention' in manufacturing plants

2019

Implemented 'Value Stream Mapping' for process engineering and locking of long term material planning. Initiated the concept of 'Human Error Prevention' in sales function

2020

Initiated 'Same Day Delivery' to channel partners and initiated 'Lean Manufacturing' in manufacturing plants

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