It is about ensuring holistic development of employees through functional, technical and behavioral inputs provided throughout an employee’s lifecycle.
Learning inputs are focused on function and role based competencies required to succeed. CEAT delivers these inputs through their Sales Academy, Technical Academy and QBM Academy.
70% of leadership positions were filled by internal employees this year
Creating Leaders through the Young Executive Board (YEB)
YEB is an aspirational forum for young managers who work under guidance of top management on projects pertaining to business excellence. The members go through special development interventions like sessions with industry experts, attending top management meetings, mentoring by senior leaders etc.
GM - Supply Chain
YEB has provided me cross functional exposure. Interacting with senior leaders in the organisation during the project phase was a unique learning experience. I feel proud to be an integral part of CEAT’s success story through the YEB contributions.
Sr Manager - Materials
YEB helped me overcome the myth of performance excellence based on functional expertise only. I found that things can be learned and achieved if we work as a strong cohesive team. Mentoring is the core of YEB that gave me the edge to excel.
A two months internship opportunity to budding leaders from various B- Schools across country on live business projects.
I got to work on a challenging project.
This has been an incredible learning experience for me.
Young minds from best B-Schools across the country (IIM’s,XLRI, MDI etc.) join us and undergo a rigorous 12 month program with cross functional stints.
CEAT has proved to be much beyond my expectations.
The humility, approachability and the willingness to learn of the entire
organisation quickly catches on and takes you through a journey of immense
learning and all round development. Strong pillars of ethics, vision and systems;
coupled with extremely talented and supportive people has helped me grow not only
professionally but also personally.
From working in a state-of- the-art CEAT plant at Halol
and achieving operational efficiencies, to being in the field working with
dealers & distributors or being part
of procurement team managing spends upwards of 4000cr,
the stints have been exciting & the learning curve steep.
All this in just 6 months at CEAT. Seeing the implementation of
my recommendations gave me the real sense of achievement.
This program is for engineer graduates who go through a 12 month program with cross functional stints.
CEAT is my first organisation. The best thing is that there is
no hierarchy here, even as a GET I could approach anyone. It’s a great place to
work that motivates me everyday.
My experience here has been fantastic. The induction process has
ensured a smooth transition from our college life to a more responsible and
disciplined professional life.
My first day at work made me nervous as well as excited as
I had been waiting for the day I will begin my career. In only a year
CEAT has helped develop my skills and personality. The people here are really
warm and friendly which makes me feel comfortable.
When our People Grow, We Grow
CEAT understands the importance of work life balance
Vice President - OE Business
Multiple roles, empowerment and freedom at work
Every role that I've been assigned to has helped me develop and grow as an individual. Empowerment at every stage and every role and a barrier free organisation is the ethos at CEAT. Work fills up large part of our life and for me at CEAT it's great to have the freedom to enjoy your work and not feel like you're leaving your other life behind.
Vice President - Manufacturing Technology
Journey that started with being an engineer trainee
I joined CEAT as a Graduate engineer trainee and have thoroughly enjoyed myself. I have always had open
opportunities to learn and explore different roles across technical and R&D departments.
Sr Manager – FPNA
Freedom to express
Change is imperative in today's corporate world and I have seen the cultural transformation of CEAT over the last few years into a flat and transparent organisation. Performance in CEAT is not only about achieving the goal but it's about the climb to see how far one can push themselves beyond their basic call of duty. I have always been given the freedom to express and act on my instinct and my managers have trusted my abilities resulting into a steep learning curve for me.
Mentorship and exposure
CEAT is not just one of the best places to work, it is the best place to GROW. There is a lot you can achieve with the kind of mentorship offered by the leaders of this organization. I joined as a management trainee in 2013 and was given exposure to work in various geographies Pan India which has helped with learning from the grass-root level across different business verticals. Now working in marketing as a product manager.
My dream has come true with Ceat, as I was always looking to be a part of most challenging projects in my career and I am getting and achieving the same year on year. All my seniors are well experienced and I can say are the best engineers, they always encourage me to explore best things in projects. CEAT gives me the opportunities to grow.
SMT is a concept of empowered teams that work on the shopfloor to manufacture tyres with minimum supervision. Plant leadership team only sets the plant goals and direction.
This includes boys and girls in the age group of 18-25 years. They continuously go through regular learning interventions on soft skills and technical skills.
Working with CEAT has changed my life in many ways. People in my village respect me more now. My parents are proud of me and often express their joy at how efficiently I carryout house-hold responsibilities, just like a male member of the family. Even my school teachers praise me and portray me as an ideal girl.
It has been a great experience working with CEAT. It feels like one family. I like the working culture of the management as well as shop floor people. CEAT is a great place to work.
I feel great working with Deming company where there is an involvement of management and associates in all activities. The career opportunities for associates and the fun-filled activities make me love my work.
Management Development Programs at ISB, Harvard, INSEAD etc
Coaching Certifications for Senior Leaders
Exclusive Online Learning Inputs from Ivy League Institutes
Our unique policies
CEAT understands the importance of work life balance
01 Flexi Working for New Mothers
While 26 weeks of maternity leave is given, there is provision for half day working until the child is 1 year old.
02 Higher Education Support
Employees are provided an opportunity to acquire professional higher education in the form of Executive Post Graduate Diploma in Business Management.
Over time we have worked towards removing caps on medical procedures, including maternity hospitalization
We have a strong culture that pulls people back to CEAT. Over the last few years we rehired 43 employees.
Women@Work - Empowered. Independent. Balanced.
CEAT recognizes the value of gender diversity at workplace. We have gone from 10 women in 2010 to 400 women working in CEAT today. From shopfloor engineers to leadership roles, we have a diversified female workforce taking up challenging roles and celebrating company milestones.
Working on shop floor
Mrunali S. Baingane
CEAT Ambernath Plant:
When I joined CSTL, I was one out of the six women in my team. I’d never operated any of the machinery at the plant before, but I was a quick learner. My decision to be a part of the toughest process, ie. tyre building, wasn’t met well by my family and friends. Everyone quipped that the job was only meant for boys and I didn’t stand a chance. Building a tyre which is much heavier than me is no easy task, but I’ve mastered the art. I live alone in Ambernath, am pursuing a part-time BE while working at CSTL and also funding my sister’s BE course alongside. I wish to do a Ph.D. in the near future. If most people in our country think that women aren’t capable of doing the same job as men, I’m proud to be born as one of the women who proved them wrong. - Mrunali S. Baingane, CEAT Ambernath Plant
CEAT Halol Plant
I'd never imagined that what started off as an exercise would turn out to be my biggest passion. At the age of 28, post my first child, I had gained a lot of weight. So, I started running to reduce my weight. To be honest, the runs weren’t easy. As I got better, I started winning awards and was soon participating in marathons. Every new win only motivated me to get better. At times when my runs requires me to stay away from the family, my husband stays home and takes care of my little one. My colleagues are also very helpful and give me all the support I need when out of town. I would like to tell every woman who has a dream, that it’s never too late to fulfil your desires and follow your passion.. - Reni Jinu, CEAT Halol Plant
CEAT Nagpur Plant
I come from a humble and extremely supportive family residing in Betul, Madhya Pradesh. My journey with CEAT began in November 2016 and I’ve strived to do my best ever since. This year I clocked an average of 558 tyres per shift over a span of 7 days of the Dream Run, which was much higher than the departmental average of 500 tyres. It was a feat that no other man in my department had achieved! To add to it, I’d passed the mark of 600 tyres per shift thrice in a week. It brings me great joy to see how proud my parents are. They've done a lot for me and I’m really happy that I am able to support my household too. Balancing work and a part-time BE course isn’t easy, but I’m determined to keep getting better. I believe that women can do any work which men can. We’re all equals. - Roshni Pawar, CEAT Nagpur Plant
GM - Secretarial
I joined CEAT in the year 2006 and since then, CEAT has evolved and so have I. CEAT has been a catalyst in my career progression and personal growth. As a woman employee, CEAT has been sensitive and supportive whenever a need has arisen and the work environment is as safe as home, which has been an important factor in my career growth.
Ways of working
At CEAT, we strive to create a work culture which stimulates employees' professional growth . The Employee-Management relationship is built on pillars like trust, respect and integrity. Such an environment is conducive to bringing out the best of their creative and analytical abilities through hands-on-deck experience.
Quality Based Management (QBM)
QBM is followed at CEAT as a way of management for the entire organization. It consists of philosophy, systems, tools and technique from Total Quality Management (TQM), Total Productive Maintenance (TPM) and Toyota Production System (TPS).
The primary objective is to align people on 3 major focus areas -
Promote quality thinking in the organization
Develop organization culture and values based on TQM principles
Becoming customer centric in setting up of objectives and targets
CEAT Awarded Deming Prize
Values – CAIRO
Innovative and Agile, Questioning existing ways, Promoting Experimentation
I am a Challenger when…
I strive towards breakthrough innovation
I prototype new methods and develop on innovation funnel
I question existing ways of working
I am open to critique
Purpose-led, Passion for superior performance, walking the extra mile
I am Aspiration Led when…
I dare to dream
I deliver an outstanding experience to my customers
I walk the extra mile in pursuit of our purpose and vision
Being Authentic, Transparent and keeping Commitments
I demonstrate integrity when…
I take responsibility for my actions and ensure I do what I say and say what I do
I am transparent with my stakeholders
I honor my commitments
I am responsible with company information
Passion, High Energy, Speed and Collaboration
I demonstrate result obsession when…
I bring passion, high energy and systematic planning towards every goal that I pursue
I take timely decisions and base them on facts and data
I put interest of the organization ahead of my own and collaborate to make it happen
I take accountability of results directly and also drive accountability with my co-workers
Approachable, Open and Boundaryless
I am open when...
I am approachable and involve larger team and their views
I value the skills, strengths and views of others
I operate directly across functions rather than through hierarchy
I have a passion for learning, sharing ideas and help others develop
choose to give us when you use this Website.
As you are our esteemed visitors, we are committed to protecting your privacy. The
Website collects the personal information which you choose to share with us like
your name, contact details and Email ID. Moreover, Website collects information
related to the usage of the Website, such as from which IP address the Website was
The Website does not sell, rent or lease any such information about the user's usage
of site and information collected therefrom to any third parties. The Website will
disclose the usage and the information, if required to do so by law or in the good
faith belief that such action is necessary to:
(a) Conform or comply with legal process;
(b) Protect and defend the rights or property of Website, or
(c) Act in urgent circumstances to protect you as the user of Website.
You understand and acknowledge that CEAT does not indulge in any spam, chain
emails, advertising solicitations and similar email solicitations which are expressly
Cookies are small text files saved to your computer on hard drive by a webpage
server that tracks, saves and stores information about your interactions and usage of
the Website. This allows the Website, through its server, to provide the users with a
tailored experience for this Website.
You are advised that if you wish to deny the use and saving of cookies from this
Website onto your computer’s hard drive, you should take necessary steps within
your web browsers security settings to block all cookies from this Website. Other
cookies may be stored to your computer’s hard drive by external vendors when this
Website uses any sponsored links or advertisements. Such cookies are used for
conversion and referral tracking and typically expire after 30 days, though some may
take longer. No personal information is stored, saved or collected.
Please Note: If you continue to use this Website without changing your browser
settings, it is assumed that you have consented to receive all cookies on this
Website uses “cookies” in following two formats:
Session cookies: These are temporary cookies, which only exist in the
period you access the website (or more strictly, until you close the browser
after accessing the website). Session cookies help the Website to
remember what you chose on the previous page, therefore avoiding the
need to re-enter information and improve your experience whilst using the
Website. These cookies do not contain personal information and cannot
be used to identify you.
Persistent cookies :These are cookies, which remain on your device after
you have visited our website. Persistent cookies help us identify you as a
What we collect:
We may collect the following information which you choose to share at your
Name and contact information including email address
Demographic information such as city of residence, postal code.
Other information relevant to customers or any offers
What we do with the information we gather:
We require this information to understand your needs and provide you with a better
service, and in particular for the following reasons:
Internal record keeping and use within the organization irrespective of
We may use the information to improve our products and services.
We may periodically send promotional email about new products, special
offers or other information which we think you may find interesting using the
email address which you have provided.
From time to time, we may also use your information to contact you for
market research purposes. We may contact you by email, phone, fax or mail.
Please Note : By continuing to use the website, it will be assumed that the user
agrees to receive calls/communication from CEAT even if the number is registered in
DND ( Do not Disturb ) registry.
We do not otherwise disclose any information about you, unless required by law,
local regulations and law enforcement officers. We welcome your feedback,
comments about this Website or the feedback about our products. If CEAT merges
with, acquires or is sold to another firm or goes into bankruptcy, we may share files,
password and email records with our business and merger partners. You undertake
that you shall not transmit to or from this Website any unlawful, threatening,
defamatory, obscene, inflammatory or pornographic material or other material that
could give rise to any civil or criminal liability under the law neither should you
attempt to probe, scan or test the vulnerability of the Website, system or network or
to breach security or authentication measures without proper authorization.
You acknowledge that you shall be fully responsible for any consequences resulting
from your use of the Website. We do not guarantee the quality, accuracy,
completeness or timeliness of the information uploaded on the Website. While every
effort is generally made to check the information, the Website may contain errors,
including but not limited to typographical, statistical and others, and should not be
assumed to be error free. Without limiting the generality of the foregoing, we shall
not be responsible for any direct, indirect, special, incidental or consequential
damage or any other damages whatsoever and howsoever caused, arising out of or
in connection with the use of the Website or in reliance on the information available
on the Website, including the loss of use, lost data, personal injury, or any other
personal or financial loss.
Third Party Websites, Content and Products and Services
The Website may contain links to other third party web sites. Links to other websites
and references to products and services offered by third parties are provided to you
for your convenience only and do not constitute an endorsement, recognition or
approval by us. Website does not assume responsibility for the accuracy or
appropriateness of the information contained or hosted on such third party websites.
In providing links to other sites, this Website is not acting as a publisher or
disseminator of the material contained on these third party websites and does not
seek to control the content of, or maintain any type of editorial control over, or
endorse any views uploaded on such websites. As we have no control or
responsibility over other websites, we do not assume any liability for your use of any
of the foregoing, which use you acknowledge and agree shall be at your own risk
and responsibility thereof. In addition, a link to another website should not be
construed to mean that this Website is associated with or is legally authorized to use
any trademark, trade name, logo or copyrighted symbol that may be reflected in the
link or the description of the link to such other sites.
This Website may use RSS feeds from other websites. Website refers only to the
RSS feeds designated for general use. However if you have any concerns about one
or more RSS feeds, you could write to us on the following email address:
email@example.com so that we can take actions deemed appropriate by our
This Website might display advertisement of other allied products or services.
Website does not necessarily recommend or endorse the products or services of any
other company mentioned on the Website and is not responsible for the claims or
representations made by such advertisers and sponsors.
We shall take reasonable efforts to safeguard the privacy of the information hosted
on the Website and shall treat such information in accordance with our Privacy
Policy, in no event will the said information create any fiduciary obligations to you on
our part, or result in any liability to you on our part in the event that such information
is inadvertently released or accessed by third parties without our consent.
IN NO EVENT WILL WE BE LIABLE THROUGH THIS WEB SITE TO ANY PARTY
FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL
DAMAGES FOR ANY USE OF THIS WEB SITE, OR ON ANY OTHER HYPER
LINKED WEB SITE. ALL INFORMATION IS PROVIDED ON AN "AS IS" BASIS.
WE PROVIDE NO REPRESENTATIONS AND WARRANTIES, EITHER EXPLICIT