Development at CEAT

It is about ensuring holistic development of employees through functional, technical and behavioral inputs provided throughout an employee’s lifecycle.

Learning inputs are focused on function and role based competencies required to succeed. CEAT delivers these inputs through their Sales Academy, Technical Academy and QBM Academy.

70% of leadership positions were filled by internal employees this year
Learning at CEAT

Creating Leaders through the Young Executive Board (YEB)

YEB is an aspirational forum for young managers who work under guidance of top management on projects pertaining to business excellence. The members go through special development interventions like sessions with industry experts, attending top management meetings, mentoring by senior leaders etc.


Vinod Marar

GM - Supply Chain

YEB has provided me cross functional exposure. Interacting with senior leaders in the organisation during the project phase was a unique learning experience. I feel proud to be an integral part of CEAT’s success story through the YEB contributions.


Mansi Agrawal

Sr Manager - Materials

YEB helped me overcome the myth of performance excellence based on functional expertise only. I found that things can be learned and achieved if we work as a strong cohesive team. Mentoring is the core of YEB that gave me the edge to excel.

Trainee Program

A two months internship opportunity to budding leaders from various B- Schools across country on live business projects.


Rajat Sharma

MDI Gurgaon

I got to work on a challenging project.


Neha Joshi

IMI Delhi

This has been an incredible learning experience for me.

Young minds from best B-Schools across the country (IIM’s,XLRI, MDI etc.) join us and undergo a rigorous 12 month program with cross functional stints.


Satyajit Das

CEAT has proved to be much beyond my expectations. The humility, approachability and the willingness to learn of the entire organisation quickly catches on and takes you through a journey of immense learning and all round development. Strong pillars of ethics, vision and systems; coupled with extremely talented and supportive people has helped me grow not only professionally but also personally.

This program is for engineer graduates who go through a 12 month program with cross functional stints.


Souvick das

CEAT is my first organisation. The best thing is that there is no hierarchy here, even as a GET I could approach anyone. It’s a great place to work that motivates me everyday.


Nitin Mohan

My experience here has been fantastic. The induction process has ensured a smooth transition from our college life to a more responsible and disciplined professional life.


Anita Desai

My first day at work made me nervous as well as excited as I had been waiting for the day I will begin my career. In only a year CEAT has helped develop my skills and personality. The people here are really warm and friendly which makes me feel comfortable.

When our People Grow, We Grow

CEAT understands the importance of work life balance

Self-managed Team (SMT)

SMT is a concept of empowered teams that work on the shopfloor to manufacture tyres with minimum supervision. Plant leadership team only sets the plant goals and direction.

This includes boys and girls in the age group of 18-25 years. They continuously go through regular learning interventions on soft skills and technical skills.

Self-managed Team

Protima Thorve


Working with CEAT has changed my life in many ways. People in my village respect me more now. My parents are proud of me and often express their joy at  how efficiently I carryout house-hold responsibilities, just like a male member of the family. Even my school teachers praise me and portray me as an ideal girl.


Kinjal Gandhi


It has been a great experience working with CEAT. It feels like one family. I like the working culture of the management as well as shop floor people. CEAT is a great place to work.


Mihir Patel


I feel great working with Deming company where there is an involvement of management and associates in all activities. The career opportunities for associates and the fun-filled activities make me love my work.

Leadership Development

  • Management Development Programs at ISB, Harvard, INSEAD etc
  • Coaching Certifications for Senior Leaders
  • Exclusive Online Learning Inputs from Ivy League Institutes
  • Leadership Coaching

Our unique policies

CEAT understands the importance of work life balance

Women@Work - Empowered. Independent. Balanced.

CEAT recognizes the value of gender diversity at workplace. We have gone from 10 women in 2010 to 400 women working in CEAT today. From shopfloor engineers to leadership roles, we have a diversified female workforce taking up challenging roles and celebrating company milestones.

Working on shop floor

Working on shop floor


Mrunali S. Baingane

CEAT Ambernath Plant:

When I joined CSTL, I was one out of the six women in my team. I’d never operated any of the machinery at the plant before, but I was a quick learner. My decision to be a part of the toughest process, ie. tyre building, wasn’t met well by my family and friends. Everyone quipped that the job was only meant for boys and I didn’t stand a chance. Building a tyre which is much heavier than me is no easy task, but I’ve mastered the art. I live alone in Ambernath, am pursuing a part-time BE while working at CSTL and also funding my sister’s BE course alongside. I wish to do a Ph.D. in the near future. If most people in our country think that women aren’t capable of doing the same job as men, I’m proud to be born as one of the women who proved them wrong. - Mrunali S. Baingane, CEAT Ambernath Plant

Reni Jinu

Reni Jinu

CEAT Halol Plant

I'd never imagined that what started off as an exercise would turn out to be my biggest passion. At the age of 28, post my first child, I had gained a lot of weight. So, I started running to reduce my weight. To be honest, the runs weren’t easy. As I got better, I started winning awards and was soon participating in marathons. Every new win only motivated me to get better. At times when my runs requires me to stay away from the family, my husband stays home and takes care of my little one. My colleagues are also very helpful and give me all the support I need when out of town. I would like to tell every woman who has a dream, that it’s never too late to fulfil your desires and follow your passion.. - Reni Jinu, CEAT Halol Plant

Roshni Pawar

Roshni Pawar

CEAT Nagpur Plant

I come from a humble and extremely supportive family residing in Betul, Madhya Pradesh. My journey with CEAT began in November 2016 and I’ve strived to do my best ever since. This year I clocked an average of 558 tyres per shift over a span of 7 days of the Dream Run, which was much higher than the departmental average of 500 tyres. It was a feat that no other man in my department had achieved! To add to it, I’d passed the mark of 600 tyres per shift thrice in a week. It brings me great joy to see how proud my parents are. They've done a lot for me and I’m really happy that I am able to support my household too. Balancing work and a part-time BE course isn’t easy, but I’m determined to keep getting better. I believe that women can do any work which men can. We’re all equals. - Roshni Pawar, CEAT Nagpur Plant

Ways of working

At CEAT, we strive to create a work culture which stimulates employees' professional growth . The Employee-Management relationship is built on pillars like trust, respect and integrity. Such an environment is conducive to bringing out the best of their creative and analytical abilities through hands-on-deck experience.

Quality Based Management (QBM)

QBM is followed at CEAT as a way of management for the entire organization. It consists of philosophy, systems, tools and technique from Total Quality Management (TQM), Total Productive Maintenance (TPM) and Toyota Production System (TPS).

The primary objective is to align people on 3 major focus areas -

  • Promote quality thinking in the organization
  • Develop organization culture and values based on TQM principles
  • Becoming customer centric in setting up of objectives and targets
CEAT Awarded Deming

CEAT Awarded Deming Prize

Values – CAIRO

Values – CAIRO and its definition


Innovative and Agile, Questioning existing ways, Promoting Experimentation

I am a Challenger when…
  • I strive towards breakthrough innovation
  • I prototype new methods and develop on innovation funnel
  • I question existing ways of working
  • I am open to critique
Aspiration Led

Aspiration Led

Purpose-led, Passion for superior performance, walking the extra mile

I am Aspiration Led when…
  • I dare to dream
  • I deliver an outstanding experience to my customers
  • I walk the extra mile in pursuit of our purpose and vision
Aspiration Led


Being Authentic, Transparent and keeping Commitments

I demonstrate integrity when…
  • I take responsibility for my actions and ensure I do what I say and say what I do
  • I am transparent with my stakeholders
  • I honor my commitments
  • I am responsible with company information
Result Obsession

Result Obsession

Passion, High Energy, Speed and Collaboration

I demonstrate result obsession when…
  • I bring passion, high energy and systematic planning towards every goal that I pursue
  • I take timely decisions and base them on facts and data
  • I put interest of the organization ahead of my own and collaborate to make it happen
  • I take accountability of results directly and also drive accountability with my co-workers
Result Obsession


Approachable, Open and Boundaryless

I am open when...
  • I am approachable and involve larger team and their views
  • I value the skills, strengths and views of others
  • I operate directly across functions rather than through hierarchy
  • I have a passion for learning, sharing ideas and help others develop

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