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Buy Smart With The Help Of CEAT’s New Tyre Rating System!

Car Tyre

Whether you're an automotive enthusiast or someone who categorizes transportation as a mere convenience, some requirements are standard for all Indian vehicle owners and users. But with so many options to choose from, how do you pick the right tyre to enhance your riding experience? 

  • A single tyre manufacturer offers a variety of tyres. Plus there are abundant options of tyre brands in the market. Yet, tyre companies are not legally required to display tyre ratings on their products. In fact, a universal tyre rating system doesn't even exist in the Indian automotive industry. So how do you know that the tyre change which your mechanic keeps pushing you for. is legit?

    Car users, whether an individual or fleet owner, tend to trust their mechanic or their tyre dealer while deciding on a tyre fitment. And this is typically what happens -

    The dealer asks the customer what he's looking for. Generally, the client responds with requirements like fuel-saving tyres, or tyres with comfort, or grip. Based on the feedback, the dealer provides a set of options to the customer, after referring to a manual provided to him by the manufacturer.

    And so, the future of your driving experience relies on a dealer's expertise or the lack of it.

    Customers are not expected to know the technical details of a tyre rating. As a result, tyre brands in India follow an internal rating system which is only disclosed to the tyre dealers and franchisees. But at CEAT, we believe that transparency is an essential aspect of customer service and experience. We are introducing our tyre rating system to ensure that every customer makes an informed buying decision when they go tyre shopping. After all, a tyre can make or break your riding experience.

    Starting this month, we are bringing a progressive change to our product design by adding new product labels. But don’t worry, they are easy to understand.

    Here's what the ratings comprise of:

    → An overall rating which runs on the following criteria

    ●        RRC: Rolling resistance coefficient

    ●        Noise level index

    ●        Wet grip index

    → A wet grip index indicates the traction and braking efficiency of the tyre on wet surfaces. A high value is characterized by a higher rating.

    → The rolling resistance (RRC) range gives you an idea of the tyre's fuel efficiency. A low value means higher fuel efficiency!

    → Noise level decides the comfort factor of the tyre. Looking for more comfort? Make sure the noise level is low!

    These new labels aim to -

    ●        Communicate the primary benefits of the tyre.

    ●        Explain the positioning of the tyre within three basic parameters relevant to every customer: 1) Rolling resistance 2) Noise level 3) Wet grip index

    ●        Simplify the buying journey of the consumer irrespective of his/her technical prowess.

    The platforms ready to take on this journey of change are CEAT SecuraDrive and CEAT FuelSmarrt. These best selling car tyre patterns are all set to make mobility safer and smarter for consumers in the Indian tyre market. In time, all CEAT tyres will come with this rating system. So, if you're looking for a tyre replacement, make an informed decision today. Choose CEAT, it helps!

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