QBM (Quality Based Management) is our way of Business Excellence. The QBM approach enables us to work systematically by involving everyone, to effectively and efficiently achieve the business objectives, and to provide products and services that satisfy customers.
In 2009, we initiated our journey with the adoption of a structured and integrated QBM approach in our pursuit of excellence, that has created an immense impact on the organization.
The consumer is at the heart of our pursuit.
Data-driven insightful decisions that make excellent impact.
Achieving excellence with a culture of continuous improvement and innovation.
Travelling through this journey excellence together.
Moments and milestones on the journey to excellence, achieved through our commitment to customer-centricity, world-class R&D, innovative capabilities and perseverance for quality.
Introduced TQM formation delivery and quality councils
Initiated 'Structured Problem Solving' methodology (IP) and introduced 'Daily Work Management' at manufacturing plants
Initiated 'Policy Deployment' process
Launched 'CEAT Management System'
Implemented 'Value Stream Mapping' for Halol plant and formation of profit, New Product Development (NPD) councils
Introduced SPARSH circle in manufacturing plants
Initiated execution & task achieving 'QIP' methodology
The first non-Japanese company to win the Deming Prize. CEAT ranked No. 1 in JD Power Customer Satisfaction Survey. CEAT Market Capitalization crossed $1 Bn
Introduced the concept of 'Design Thinking' and introduced 'Daily Work Management' in sales function. Initiated the concept of 'Human Error Prevention' in manufacturing plants
Implemented 'Value Stream Mapping' for process engineering and locking of long term material planning. Initiated the concept of 'Human Error Prevention' in sales function
Initiated 'Same Day Delivery' to channel partners and initiated 'Lean Manufacturing' in manufacturing plants