CEAT is a proud recipient of the Deming Prize. This is one of the highest awards in the world that celebrates organisations which have made landmark achievements in TQM (Total Quality Management) and implemented it successfully.
Deming Prize The first tyre company in the world (outside Japan) to win the Deming Prize.
Driving Business Excellence
QBM (Quality Based Management) is our way of Business Excellence. The QBM approach enables us to work systematically by involving everyone, to effectively and efficiently achieve the business objectives, and to provide products and services that satisfy customers.
Pursuit Of Excellence
In 2009, we initiated our journey with the adoption of a structured and integrated QBM approach in our pursuit of excellence, that has created an immense impact on the organization.
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Customer Centricity
The consumer is at the heart of our pursuit.
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Decision Making
Data-driven insightful decisions that make excellent impact.
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A Culture of Innovation
Achieving excellence with a culture of continuous improvement and innovation.
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Competency Building
Travelling through this journey excellence together.
Our journey to excellence
Moments and milestones on the journey to excellence, achieved through our commitment to customer-centricity, world-class R&D, innovative capabilities and perseverance for quality.