CEAT’s GoSafe Range Will Help India Move Outdoors Safely Mumbai xx, 2020:

The Covid-19 pandemic has brought the world to a standstill. However, despite the looming health threats, life must move on. As some people have started going to work or moving around for essential services gradually, the threat has intensified. The severe virality of this sickness has instigated the need for ultra safety precautions. At CEAT Tyres, our mission is to make mobility safer and smarter, be it with tyres or our other protective gear.
  • One of the most critical safety accessories that every individual must use while moving out of home, is the mask. However, all masks available in the market are not of standard quality and do not guarantee safety. Keeping in mind the severity of the situation and the urgent need for quality protective gear for those braving it on the roads for work or other essential needs, CEAT Tyres has introduced the GoSafe S95 face masks in the domestic market to help India stay mobile, safely.

  • The GoSafe S95 masks come with formidable six-layer filter protection. The first layer is made of soft anti-bacterial fabric. The next three layers provide microbe protection and consist of small particle filters for added safety. The air mesh in the last layer filters particles and contaminants. The adjustable nose clip makes them breathable and splash/droplet resistant ensuring safety and  comfort. The masks are designed for everyone - from bikers to housewives and from children to the elderly.

    Priced at Rs.xx, these anti-pollution S95 masks can be washed and reused up to 30 times. They are available across CEAT Shoppes and on leading e-commerce websites such as Amazon, Flipkart, Myntra, and many more.

  • With the GoSafe S95 masks in the domestic market, CEAT Tyres, India’s leading tyre manufacturer, has forayed into the personal protective equipment (PPE) business in line with their “committed to safety” motto. The masks will be manufactured in xxx CEAT facility with the capacity of xxx units per month and will be available from xxx date. CEAT will also be donating xxxx masks to xxx. 

  • As the world is adhering to new safety precautions,  protective masks are here to stay. But the safety standards of all the masks available in the market are not the same. Commenting on this new development, Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd said, “The launch of the GoSafe range is a part of the CEAT’s commitment towards its motto, ‘Safety First’. The objective of foraying into the business of PPE is to plug the paucity of safe and reliable products like masks, especially at a time when the country is battling the Coronavirus threat. In these unusual times, personal safety, hygiene, and protection are a real concern. As a brand our commitment is to keep India safe and mobile,  so we will soon introduce more products under the CEAT Go Safe range to play an active part in this battle against the Covid-19 pandemic in the times to come.”

  • Like their tyres, CEAT’s GoSafe range of Personal Protective Gear also endeavors to help India go safe wherever they move.

  • About CEAT Ltd (www.ceat.com):

    CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles, and scooters as well as auto-rickshaws.

  • About RPG Enterprises (www.rpggroup.com):

    RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a turnover of US$ 4 Billion. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses.

  • Media contacts:

    RPG Group

    Sumeet Chatterjee – 9820340650 | sumeet@rpg.in

    Ketchum Sampark

    Sasha Mehr – 9769933469|sasha.mehr@ketchumsampark.com


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