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CEAT Tyre Showcase

CEAT has officially entered the luxury and high-performance automotive segment with the launch of its new SportDrive tyre range. Developed through a collaboration between the company’s R&D centers in Germany and India, the new lineup features three major technological innovations: Run-Flat tyres that allow for continued driving after a puncture, ZR-rated 21-inch tyres capable of handling speeds over 300 km/h, and CALM technology, which utilises foam inserts to significantly reduce cabin noise.

 

CEAT Tyre Event Outdoor

 

Disclaimer: All photos released under the CC0 1.0 Universal Public Domain Dedication are free to use and distribute for both commercial and personal purposes without asking permission or providing attribution

 

Specifically designed for premium vehicles like BMW, Mercedes-Benz, Audi, and Porsche, these tyres represent CEAT's long-term strategy and its ambition to become a top 10 global tyre manufacturer. The range is priced competitively for the luxury market, with Run-Flat options starting at ₹15,000 and high-performance ZR-rated tyres with noise-canceling technology priced up to ₹30,000.

 

CEAT has expanded its premium two-wheeler portfolio with the launch of the Steel Rad series, a new range of steel-belted radial tyres specifically engineered for high-performance motorcycles. The lineup includes two distinct variants: the road-biased Sportrad, designed for high-speed stability (up to 270 kmph) and cornering precision for bikes like the KTM Duke 390 and TVS Apache RR310, and the multi-terrain Crossrad, which features an asymmetrical block design for superior grip on gravel and mud for motorcycles such as the Yamaha FZ and Suzuki Gixxer series. Priced at ₹12,500 and ₹4,300 per set respectively, these tyres utilize advanced silica-blended compounds and steel-belted construction to provide enhanced handling and safety, reinforcing CEAT's commitment to the elevation of the Indian motorcycling experience.

 

CEAT Team Indoor Event

 

Disclaimer: All photos released under the CC0 1.0 Universal Public Domain Dedication are free to use and distribute for both commercial and personal purposes without asking permission or providing attribution

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