Mumbai head-quartered CEAT, the flagship company of the Rs 22,000-crore RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.
165 Million Tyres / year production
CEAT produces first class high performance tyres for a wide range of vehicles
Established in India
Mumbai head-quartered RPG Enterprises is one of India's largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty.Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover in excess of Rs 22,000 crore.
Production started in Greenfield 2 wheeler plant at Nagpur
State of the art R&D centre established in Halol
Production from Greenfield Radial Plant started in Halol
Worldwide rights for brand CEAT acquired from Pirelli
CEAT brand logo made contemporary in India
RPG Group acquires CEAT Tyres of India Ltd
Pirelli buys Global rights for the brand CEAT
CEAT tyres of India incorporated
CEAT (Cavi Electricie Affini Torino SpA) Established in Italy
Mr. Anant Goenka
“One of India's most trusted brands, CEAT combines the strength of its legacy with the new mantra of youth, dynamism and aggression.”
Our focus is on building best-in-class products through a culture of continuous innovation. As an employer, we seek to be a workplace of choice for the best of talent, a place where their growth, empowerment and satisfaction is high priority.In turn, our employees find motivation to excel and deliver value to our customers and stakeholders. We have the strength to challenge established norms and a passion to achieve newer heights through teamwork.At CEAT, our journey towards excellence is driven through mutual respect which spurs every employee to give their best.
Mr. Anant Goenka
Mr. Anant Vadhan Goenka is an M.B.A. from the Kellogg School of Management and a B.Sc. in Economics from the Wharton School.
Mantra in Life:
“Enjoy what you do, do your best and keep learning”
Mr. Kumar Subbiah
Chief Financial Officer
Mr. Kumar Subbiah is the Chief Financial Officer - CEAT Limited. He joined CEAT in Feb 2015 after spending little over 20 years.
Mr. Arnab Banerjee
Executive Director - Operations
Mr. Arnab Banerjee is the Executive Director - Operations for CEAT Limited. He joined CEAT in the year 2005.
Mr. Tom Thomas
Executive Director - Technology
Bachelor of Rubber Technology and Engineering from University of Cochin and has 40 years of experience in tyre industry.
Mr. Dilip Modak
Senior Vice President - Manufacturing
Currently leading the manufacturing of CEAT LTD with plants across four locations - Mumbai, Nashik, Vadodara and RADO - Kochi.
Mr. Chandrashekhar Ajgaonkar
Sr. Vice President - Quality Based Management
Mr. Chandrasekhar Ajgaonkar is the Senior Vice President – QBM CEAT and Corporate Business Excellence Centre- RPG Group.
Mr. Milind Apte
Senior Vice President - Human Resources
Milind is a Senior, strategic & seasoned Human Resources Leader with diverse experience across Real Estate, FMCG, Logistics & Public Sector Organisations.
Mr. Peter Becker
SVP – R&D and Technology
Mr. Peter Becker is the SVP – R&D and Technology for CEAT Limited. He joined CEAT in 2017 at CEAT Germany.
Do you know your CAIRO values?
Since its inception, CEAT has been governed by its core values. They shape the culture and define the character of our company. They guide how we behave and make decisions.
Innovative and Agile, Questioning existing ways, Promoting Experimentation
I am a Challenger when...
I strive towards breakthrough innovation
I prototype new methods and develop on innovation
I question existing ways of working
I am open to critique
Purpose-led, Passion for superior performance, walking the extra mile
I am a Aspiration Led when…
I dare to dream
I deliver on outstanding experience to my customers
I walk the extra mile in pursuit of our purpose and vision
Being Authentic, Transparent and keeping Commitments
I demonstrate integrity when…
I take responsibility for my actions and ensure I do what - I say and say what I do
I am transparent with my stakeholders
I honor my commitments
I am responsible with company information
Passion, High Energy, Speed and Collaboration
I demonstrate result obsession when…
I bring passion, high energy and systematic planning towards every goal that I pursue
I take timely decisions and base them on facts and data
I put interest of the organization ahead of my own and collaborate to make it happen
I take accountability of results directly and also drive accountability with my co-workers
Approachable, Open and Boundaryless
I am open when...
I am approachable and involve larger team and their views
I value the skills, strengths and views of others
I operate directly across functions rather than through hierarchy
I have a passion for learning, sharing ideas and developing others
Employers Federation of India - National Excellence Award in Employee RelationsDec 2015
Supply Chain Management Awards
6th Annual Manufacturing & Supply Chain Award
Marketing and Advertising Awards
Creative Excellence Award, IndiAA Awards
CEAT bags the Creative Excellence Award at IndiAA Awards
Silver Award, Big Bang Awards
Best Media Innovation Radio, Drive Safe Dad Campaign
Silver Award, India Digital Media Awards
Best Integrated Media Campaign-Films/TV shows/Events, Chase The Monsoon-3
Gold Award, Media Abby Awards, Goafest
Best Use of Mobile Media – Drive safe dad
Gold Award, The Advertising Club, Emvies
Best media Innovation-Digital-Mobile/Handheld Devices – Drive safe dad
Gold Award, Abbys-Goa Fest
Best Non Fiction Series, Chase the monsoon – 1
Superior Grip Sustained campaign
Effie (bronze) in the category: Automobiles and auto parts, two wheelers and auto related for CEAT Nimbu Mirchi campaign
CEAT features amongst the Top 100 Franchise Opportunities for the year 2014 by Franchising World, India’s largest circulated franchising magazine, in their 16th annual survey
CEAT bags the Creative Excellence Award at IndiAA Awards, 2017
ABP Award For Brand Exellence_Automobile (Tyres) Sector
Gold award for ‘Best Use of Mobile Media’ at the Media Abby Awards at Goafest, 2015.
Silver award for ‘Social cause supported by a corporate/brand’ at Campaign India Digital Crest Awards, 2015.
Bronze award for ‘Experiential’ at Campaign India Digital Crest Awards, 2015.
Effie (bronze) in the category: Automobiles and auto parts, two wheelers and auto related for CEAT Nimbu Mirchi…
CEAT features amongst the Top 100 Franchise Opportunities for the year 2014 by Franchising World…
ASIA's 100 best & fastest Growing Marketing Brand by WCRC (World Consulting & Research Corporation)
Top Export Award 2013-14 for excellence in Export of Automobile tyres, tubes and pipes
CEAT Monsoon Smart Campaign: On-ground promotion of the year for Brand Awareness 2013
CEAT ranked highest in India for Original Equipment (OE) Tyre customer satisfaction in a study by J.D Power
Working closely with the R & D department of our partners, we manufacture highly-durable, customised tyres for Indian vehicles including trucks, light commercial vehicles (LCVs), passenger cars (PCs), utility vehicles (UVs), tractors, truck trailers and two-wheelers. Our partners include the best vehicle manufacturers in the country.
Small Commercial Vehicles
Light Commercial Vehicles
Heavy Commercial Vehicles
Asia Motor Works
Escorts International Tractors Ltd.
CEAT marks the highest exports from India in truck, OTR and LCV categories to over 130 countries. Yet our real accolades come in the form of rewards and recognition through a host of awards and participation in events, We meet and exceed expectations of customers: with special sizes, quality that matches world standards, and a global presence.
Mr. Anant Vardhan Goenka is an M.B.A from the Kellogg School of Management and a B.SC in Economics from the Wharton School.Mr. Goenka joined KEC International Limited (KEC) as Vice President (Corporate) and was in charge of the telecom business, business development in North America and Integrated planning and monitoring of Transmission and Distribution Business. In recognition of his contribution in the said business vertical, KEC elevated him to the position of Executive Director – Supply Chain in-charge of manufacturing, procurement, planning, logistics and quality department in the company.Prior to joining KEC, Mr. Goenka was also associated with CEAT Limited as Head of Specialty Tyre Business. Earlier, Mr. Goenka has also worked with Hindustan Unilever Limited, Accenture, Mumbai and Morgan Stanley, Hong Kong. Mr. Goenka has a total work experience of 10 years.He has been the Chairman of ATMA (Automotive Tyre Manufacturers’ Association) in the year 2013 and is a member of Young Presidents Organization and Entrepreneurs’’ Organization. , in Mumbai.In his leisure time, Mr. Goenka loves running and spending time with his two children. He also enjoys playing strategy board games over the weekends.
TQM has been a key driver for CEAT to achieve its goals in the last 6 years and has improved the health of the organisation considerably. the customer is at the heart of all that we do and the way we think.Over the years, we have moved from being reactive to the customer to far more proactive.Our quality of product, consistency and achievement of on time delivery have all improved considerably.TQM has brought about a high level of clarity with respect to how the organisation achieves its goals.This has also helped in strengthening peer relations and alignment of the top team. While it has become a core part of our DNA and been key to our growth journey in the last few years, It is an infinite journey and we are just at the beginning.
The CEAT way of working, which is the TQM way, is truly a matter of pride and is a system which imparts tremendous learning to anyone who joins CEAT.
Mr. Kumar Subbiah
Chief Financial Officer
Chief Financial Officer – CEAT LimitedKumar Subbiah is the Chief Financial Officer – CEAT Limited. He joined CEAT in Feb 2015 after spending little over 20 years with Unilever & Hindustan Unilever where he handled various Finance & Commercial roles in India and outside India.Kumar is a B.Com Graduate from Loyola College, Chennai. He is also a Chartered Accountant and a Cost Accountant with professional interests both in Finance & Supply Chain.He is fond of Macro Economics and Information Technology. In his free time, he enjoys playing Flute, Photography and watching Bollywood movies & Basketball.
Mr. Arnab Banerjee
Executive Director - Operations
Mr. Arnab Banerjee is the Executive Director – Operations for CEAT Limited. He joined CEAT in the year 2005 as Vice President, Sales and Marketing. Under his leadership, CEAT has seen innovations in the Marketing initiatives, Sales and Distribution strategy and seamless Supply Chain processes over the last 10 years. He also oversees all the manufacturing plants of CEAT.Prior to his joining CEAT, Mr. Banerjee has worked with Marico Limited and Berger Paints Limited in the various sales and marketing domains. He has the total experience of more than 28 years.Mr. Banerjee has completed his B.Tech in Mechanical Engineering from the Indian Institute of Technology, Kharagpur and Post Graduate Diploma in Business Management from Indian Institute of Management, Kolkata with specialization in Marketing.In his free time, Mr. Banerjee enjoys numismatics, photography and high altitude trekking. He is also an avid runner.
We have moved a long way at CEAT under the guidance of TQM philosophy.TQM has taught us the importance of teamwork and collaboration. We have learnt to focus on the issues, ask the right questions and look for solutions with the complete involvement of our peers and the larger team. CEAT, today, is rife with great optimism and is a learning organisation.Customer is right at the center of everything. Everyone starting from the shop floor person to the frontline sales person is able to identify the linkage of what he/she is doing to the impact it may create in the life of the customer. Our empathy with our customer has been enhanced.Our ability to co-create solutions with our customers with the aid of new digital tools presents an exciting opportunity in coming years.
Mr. Tom Thomas
Executive Director - Technology & Projects
Bachelor of rubber technology and engineering from university of Cochin and has 40 years of experience in tyre industry of India. he was associated with the introduction of passenger radial technology in India by j k tyres in 1977 and was responsible to set up the first all steel truck/bus radial facility at Mysore in 1999. he has held positions like chairman of Indian tyre technical advisory committee, member of Indian rubber institute, governing council member of Indian rubber manufacturer’s research association, member of academic council of university of Cochin, guest faculty of various colleges.He spent 17 years in Apollo tyres, was the leading member of the team who set up Apollo’s Baroda plant and was heading their r&d / technology dept.Since 2001 working in ceat tyres, flagship company of the $3 billion rpg group as executive director (technology & projects). ceat has regained its product leadership position in various verticals and is on its march towards business leadership.Under his leadership ceat has established world class radial tyre manufacturing facility and a state of the art research and development center at Halol, Baroda .
TQM has truly transformed the way we conduct our business in the R&D, Technology and Projects department at CEAT.One of the most striking forms of change that TQM has brought about is a joint creation of a noble vision and an aspirational strategy to which the entire organisation is committed. Every development initiative now originates from a customer requirement and is aligned to CEAT’s vision and strategy. The product-platform roadmap is now based on customer insighting along with a long term technology development plan. Every member is heard and contributes intelligently, leading to much better decision-making. This has significantly enhanced our success rate and customer satisfaction.TQM way will enable us to establish a significant presence in developed markets and leading OEMs across the globe.
Mr. Dilip Modak
Senior Vice President - Manufacturing
Professional Qualifications: -
Post Graduate Diploma in Business Administration (HR)
Graduation in Industrial Engineering
Currently leading the manufacturing of CEAT LTD with plants across four locations - Mumbai, Nashik, Vadodara and RADO - Kochi. Also leading CoE (Center of Excellence)- Manufacturing of RPG group companies.
30 years’ experience of handling Plant Operations, Sourcing & Supply Chain Management, Total Quality Management, Human Resources and various manufacturing/re-engineering projects.
Engaged with industry leaders like CUMMINS INDIA LIMITED AND MAHINDRA & MAHINDRA LIMITED.
In depth exposure to new product development, developing suppliers as business partners, HR issues at plant level and facilitate continuous improvement in safety, quality, cost, delivery and productivity.
Handled assignments with a wide scope – transform manufacturing culture; negotiate wage settlement, low cost expansion projects and implementation of HSE initiatives. Exposed to various productivity and quality enhancement initiatives - Lean, Six Sigma, 5S, DEMING/JQM certifications Enjoys leveraging skills of People Management, Change Management, and Manufacturing Excellence & Customer Support Excellence for Organizational Excellence. Believes in the motto “Play as a Team, Win as a Team”. In leisure time, enjoys Reading, Watching Movies, Drama & Travelling – exploring new places.
Total Quality Management is an organisational movement towards achieving the over-arching vision by continuously striving for excellence. The idea of development and excellence extends beyond the boundaries of the factory to our neighbouring communities and society at large to co-create a sustainable future.TQM provides a systematic methodology and rhythm to all our plants, ensuring standardization of common processes while addressing the uniquess of individual plant.TQM has worked as a guiding philosophy in transforming our business during tough times and come out strong on all key performance indicators
Mr. Chandrashekhar Ajgaonkar
Senior Vice President - Quality Based Management
Mr. Chandrasekhar Ajgaonkar is the Senior Vice President – QBM CEAT and Corporate Business Excellence Centre- RPG Group. He joined the RPG Group in the year 2005 as Corporate Quality Head and from 2011 performing in dual role of Head QBM CEAT and Corporate Business Excellence head. Under his leadership, RPG Group and CEAT has successfully implemented Business Excellence initiatives over the last 10 years.At present ,Under his guidance & leadership CEAT has started its TQM Journey and aiming for international award by the year 2017. He also oversees the initiatives of Centre of Excellence for RPG Group.Prior to his joining RPG and CEAT, Mr. Chandrashekhar Ajgaonkar has worked with Mahindra & Mahindra, Crompton Greaves Ltd, Eicher Tractors Ltd, and Eicher Consultancy Services in operations and TQM domain. He has the total experience of more than 28 years.Mr. Ajgaonkar has completed his B.E Mechanical and MMS Master in Management studies from Mumbai University.In his free time, Mr. Ajgaonkar enjoys exercises, music and reading.
CEAT’s TQM journey began on the shopfloor where we witnessed a complete Transformation of our old plants, Resulting in high employee involvement and successful achievement of the challenging business goals.The TQM way of management is now integrated into strategy and applied across the value chain: all functions, all plants, all sales, head office including HR and finance.Cross-functional management of QCD, joint customer insighting visits by R&D and Marketing and the leadership team’s periodic visits to the market have been instrumental in enhancing CEAT’s customer centricity.I believe that QBM has become an Organisational Performance System on its own, resulting in continual improvements in the health of the organisation. QBM has become a way of life at CEAT.
Senior Vice President - Human Resources
Milind is a Senior, strategic & seasoned Human Resources Leader with diverse experience across Real Estate, FMCG, Logistics & Public Sector Organisations. He has experience in leading HR for large Organisations and guiding them through high growth & tumultuous periods. He has expertise in entire gamut of HR Function and processes, leading large teams, delivering best in class HR products, implementing global best practices, managing change & transformation & employee relations.Prior to joining CEAT, Milind has worked with Godrej Properties, Godrej Hershey, DHL Express, Cadbury, Johnson & Johnson, LIC of India and Mumbai Port Trust.Milind has done his Masters in Human Resource Management form Welingkar Institute of Management Studies.Milind has played competitive badminton for over 10 years and still continues with his passion for the game. In his free time, Milind loves reading, watch Bollywood movies, Hollywood action movies & listen to Music.
Mr. Peter Becker
SVP – R&D and Technology
After completing his Mechanical Engineering from College Wiesbaden, Peter pursued a Diploma A Motor Vehicles. Peter has 34 years of rich and varied experience In tyre industry. He has handled varied roles like Indoor & Outdoor Testing, Tyre Development, and Research & Technology etc.Prior to joining us, Peter was working with Kumho Tire Europe as Executive Managing Director of the Kumho European Technical Centre (KETC) in Morfelden, Germany. In this role, Peter was instrumental in managing Kumho's key relationships with marquee OEMs like VW Group, Daimler, BMW etc. Earlier he has also worked with organizations like SP Reifenwerke GmBH, Hanau, Adam Opel AG, Russelsheim Goodyear Dunlop, Germany, Apollo Tyres Limited.
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